Description
This project uses AI to create dynamic and contextual advertisements that adapt to user engagement. It links ads to their external context, making the content more relevant and informative.
Experts/Researchers/Institutions:
- Jean Hennebert, Célien Donzé, Eden Brenot (HES-SO Fribourg)
- Touradj Ebrahimi, Evgeniy Upenik, Yuhang Lu (EPFL)
- Leila Delarive, Romain Rosay (Amplify SA)
Why it matters:
AD-DITION pushes the boundaries of advertising creation by integrating contextual factors that are impossible for humans alone to manage. AI enables the generation of truly personalized content, paving the way for more relevant user experiences and more creative and equitable advertising systems.
Funding:
Innosuisse
